Summer 2020

Acid Art

Nuxt.js
Vue
Sass

tl;dr

ACiD is a streetwear brand founded by visual artist John. We moved its store off Wix onto a custom Nuxt and Snipcart site that puts the products first and costs 20% as much to run.

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Background

John is a visual artist, fashion designer, and founder of the streetwear brand ACiD.

Discovery

John approached us with a desire to overhaul the ACiD e-commerce website. Our initial meetings revealed that he wanted the experience to be more in line with other streetwear brands. A survey of key precedents led us to prioritize speed, simplicity, and clear navigation.

Clunky checkout

The original shopping and checkout flow was slow and difficult to navigate.

Inconsistent design

Inconsistent design elements made the site hard to use, especially on mobile.

Costly to run

The monthly operating cost was hurting John’s bottom line.

Objectives

Let the products shine with clear navigation and information hierarchy.
Implement an industry-standard shopping and checkout experience that minimizes cognitive load on the user.
Reduce monthly operating costs and move to a more flexible platform.

Process

ACiD product page for the Spiked Air Force 1, showing the shoe, size options, price and an Add to Bag button — A product page, with the product front and centre

ACiD’s products have a very strong identity, so we developed a design system of typography and UI that would accent this. We opted for clean stencil (Mono Spec) and sans serif (Manrope) fonts to appear modern while staying true to John’s streetwear aesthetic.

Clear navigation hierarchy reduces the number of clicks users need to make to hop between pages. Using a flexible grid system means the website functions flawlessly on both mobile and desktop.

Switching from WIX e-commerce to a custom solution using Snipcart allowed for a lightweight back-end with complete flexibility in designing the front-end. This resulted in a faster, and more user-friendly website at 20% of the operating cost.

Results

With customers flocking to ACiD’s modern and flexible e-commerce experience, John can focus on his work, expand ACiD’s inventory, and continue growing his business.